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Only two companies on this list actually used one or more of the words represented in the LGBTQ+ acronym. In total, the apparel we will consider today includes 23 variations on “Love” (including five “Love is Love” items and four “Love Wins”) as well as 15 takes on Pride, Equality, and being United. Many of these companies donate to LGBTQ non-profits independently of their Pride Collections. “Non-Profit Partner” refers to a non-profit who is the direct recipient of money raised around the company’s pride apparel collection. Undoubtedly most corporations do some bad things. This is a fact of capitalism. The rankings are mildly influenced by a company’s positive history with the LGBTQ community but are not influenced by the company’s overall ethics, their history or reputation in other areas, or by the politics, religious affiliations or lobbying activities of its leadership team. I’ve loosely grouped the collaborations into possibly arbitrary groups based on vague criteria, none of which I feel very strongly about. So, that’s my disclaimer: a great way to support LGBTQ community health is to put money into independent queer media, and I wish these companies did that.
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They just want free coverage of their partnerships.
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However, as much as we often feel conflicted about corporations, most of the brands selling gay apparel this summer are giving significant donations to LGBTQ+ non-profits doing incredibly relevant work - and a corporation’s Pride collection can often suggest that they’ve got some good LGBTQ+ people working for them who are making innovative and relatively progressive choices.Ī quick sidenote: every June we’re bombarded with press releases about Pride branding tie-ins, but never do these companies actually want to buy advertising from us. A time to take pride in who you are, especially if “who you are” is a person who is skeptical of Pride! The LGBTQ+ community’s contentious relationship with the corporations who cash in on / celebrate our community every June is a storied and well-documented saga, and every year we approach a new chapter of this epic tome.
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The 200 Best Lesbian, Bisexual & Queer Movies Of All TimeĪh, Pride Season.LGBTQ Television Guide: What To Watch Now."We love getting to join our communities across the country to celebrate all the things we believe in and stand for - diversity, equality and individuality." (Prices vary, T-Mobile. "T-Mobile wouldn't be the company we are without the diversity of our amazing team and that's why we're going BIG with our commitment to Pride–and everything it stands for–again this year!" said T-Mobile CEO John Legere. The "Un-carrier" is also sponsoring more than 60 Prides nationwide, including WorldPride in New York. (T-Mobile customers can also text "GLSEN" to 20222 to donate $5 directly.) Throughout June, the company is also partnering with PopSockets on a special Pride Poptivism PopGrip, with $2.50 from each sale being donated to GLSEN.
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For each entry tagged #UnlimitedPride, $1 will be donated to GLSEN, up to $10,000. T-Mobile is also encouraging users to post moments that changed their lives as a member of or ally to the LGBT community on the storytelling platform Wattpad. For every photo of the rings posted with #ArianaWithUs, T-Mobile will donate $1 to HRC, with a goal of up to $200,000 total. Participants can record their own messages of love and inclusion and post them social media. T-Mobile is teaming up with pop diva Ariana Grande to celebrate Pride and given back to the LGBT community: On June 14 and 15, Grande's "7 Rings" art installation will be transformed into an immersive "Pride Walk" outside her shows at Brooklyn Barclays Center.